Are You Ready To Fall In Love With A Home?

By KIMBERLEY HAAS This Valentine’s Day, if you are ready to get off the sidelines and into the housing market, you are likely not alone in your quest to find a place you love. Potential buyers are coming out of the woodwork and touring homes, according to Redfin’s Homebuyer Demand Index, which measures requests for tours and other buying services from Redfin agents. And although that hasn’t translated into home sales yet, they expect this increase in tours to convert into an improvement in pending sales over the next few months. Dana Anderson, a data journalist at Redfin, explained that more buyers are touring homes now because mortgage rates are holding steady at below 7% and some of these people…

Rocket Homes Search App Now On Apple Vision Pro

Tech-minded buyers can tour homes in virtual reality on the Rocket Homes app, now available on Apple Vision Pro. The app features a home search page and map of nearby listings. The listings fill the user’s entire field of vision and give a realistic sense of the location and layout of the home, including a “Look Around” option that lets them see the neighborhood and exterior. Listings that include 3D tours allow potential buyers to tour inside as well, seeing each room in detail. “At Rocket Homes, we know there are millions of people who are waiting for the right moment to buy a home. We also know that there are many ways to find and fall in love with…

Rocket Pro TPO Announces AI-Powered Hotline For Brokers

By KIMBERLEY HAAS A hotline that will give brokers the ability to make changes to approval letters at any time was announced by leaders at Rocket Pro TPO this week, and it is powered by artificial intelligence. Executive Vice President Mike Fawaz unveiled the new technology during an Ignite: Live! session on Monday afternoon. He demonstrated that to use the new AI system, all brokers have to do is make a call to provide the loan number, client name, and financing request. If approved, the system will update the appropriate documents. “This is a win for you. This is a win for us to be able to deliver to the broker community something that you can use that gives you…

The Mortgage Note Podcast: Moving Into 2024 With Motivation

It’s time to shake off 2023 and move into 2024 with a fresh perspective. Editor Kimberley Haas spoke with industry leaders who have tips for finding success in the new year and insights into the latest technology. If you would like to participate in future episodes, please email us at [email protected]. Read articles featuring the guests: Overcoming Objections And Winning Business With Ron Vaimberg Embracing Technology: One-On-One With Rocket Homes President Sam Vida Sign up for our free newsletter.…

Embracing Technology: One-On-One With Rocket Homes President Sam Vida

Artificial intelligence is changing how people buy homes and leaders at Rocket Companies are leaning in and embracing the latest technology. In December, it was announced that the Rocket Homes app is now available to potential buyers while they are driving through Apple CarPlay. Homes listed for sale can be seen in the “Nearby” tab. By tapping the vehicle’s screen, drivers can get directions to a home, call an agent, or save listings to their “Favorites.” Doug Seabolt, CEO of Rocket Homes, said at the time that the app is making house hunting more convenient for busy homebuyers on the go. “When looking for a new home, the search never stops – even when you are driving around town. That…

Rocket Now Shows You Nearby Homes For Sale On Apple CarPlay

Rocket Homes has a new plan for encouraging homeownership: showing Americans homes for sale as they’re driving. Rocket Homes, the real estate service arm of Rocket Companies, made its iOS app available in cars, trucks, and SUVs through Apple CarPlay in order to turn the “everyday commute into an exciting and natural part of the homebuying journey,” company leaders said in a press release. Users click the “Nearby” tab of the app on CarPlay to pull up homes listed for sale in the area. Drivers can then get directions to the home, call an agent, or save the listing for later viewing on their iPhone. “The Rocket Homes app is making house hunting more convenient for busy homebuyers on-the-go,” said…

Upkept App Launched To Keep Homes Well-Maintained

By KIMBERLEY HAAS An app that helps homeowners maintain their property inside and out has been released by Consumer Reports and leaders there say this could potentially increase home values during the sale process. Upkept users add items to their digital Home Hub and the app creates a plan to keep everything in tip-top shape. The roof, windows, boiler, cooling system, and appliances are examples of what can be added. Changing water filters, deep-cleaning the interior, and cleaning the gutters can be added as reminders. “It automatically schedules and then gently reminds you about doing tasks throughout the year, and then it walks you through each one step-by-step when you’re actually ready to roll your sleeves up and get to…

Which City Would Win In The Super Bowl Of Housing Markets?

By KIMBERLEY HAAS It’s Super Bowl weekend and The Mortgage Note is taking a look at which city would win if Los Angeles and Cincinnati’s housing markets were pitted against each other. With sports commentators picking the Rams over the Bengals and the notoriously high-priced homes in the Los Angeles market, such as “The One” on sale now for $295 million, people might assume the California city would be the automatic winner. But that depends on how the two markets are lined up. As Tyler Sullivan says in his recent predictions for CBS Sports, both teams are worthy champions in their respective conferences and the Bengals have been a fantastic Cinderella story with their line-up of young faces. Is the same true for Cincinnati? Let’s look…

Rocket Preps Fans For Super Bowl With Previews Of Homes They Could Win, Teaser Of Big Ad

By KIMBERLEY HAAS With the big football game coming up this weekend, leaders at Rocket are inviting people to take a peek at the homes they could buy if they win the world’s largest official game of Super Bowl Squares and have revealed which stars will appear in their ad. Rocket Mortgage will give two grand prize winners $500,000 each for a home purchase during the game. $50,000 will be awarded every time the score changes. Rocket Homes, their sister company, has published an article highlighting what type of home a potential winner could select in various parts of the country. According to the article, the median sale price of a house in America is $335,212. The average house has…