By ERIN FLYNN JAY As artificial intelligence plays an increasingly important role in the mortgage business, industry leaders are figuring out ways to harness its power to revolutionize homebuying. Dan Weisman, director of innovation strategy at the National Association of Realtors, said AI brings enhanced automation, efficiency, and transparency to the process. People who can…
Rocket Homes has a new plan for encouraging homeownership: showing Americans homes for sale as they’re driving. Rocket Homes, the real estate service arm of Rocket Companies, made its iOS app available in cars, trucks, and SUVs through Apple CarPlay in order to turn the “everyday commute into an exciting and natural part of the…
Rocket is embracing artificial intelligence and leaders there say it will be a game changer in the lending industry. Varun Krishna, CEO of Rocket Companies, emphasized their focus on AI in a statement accompanying the third quarter’s financial results. “In today’s climate, innovation is essential. With the incredible amount of data in our ecosystem, paired…
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