Rocket Rolls Out Enhancement To Rocket Logic

Rocket Mortgage launched a new AI-driven technology for analyzing calls. Rocket Logic – Synopsis can listen to, transcribe, and search client calls, then analyze the sentiment, recording the patterns and preferences of the caller, according to a press release. This innovation allows Rocket to create “bespoke experiences” for both current and potential borrowers. “Rocket Logic unlocked the transformative power of AI to begin streamlining and modernizing the homebuying process. Now, with Rocket Logic – Synopsis, we have harnessed generative AI to create a tool that both anticipates and solves clients’ needs, effectively changing the future of homeownership,” said Varun Krishna, CEO of Rocket Companies and Rocket Mortgage.  The tool is active for calls to Rocket’s client experience teams, including loans…

Rocket Team Members Explore GenAI During HackWeek

By KIMBERLEY HAAS A total of 1,250 team members at Rocket Companies dove headfirst into the topic of leveraging generative AI during their most recent HackWeek. More than 250 experiments were tackled as these team members explored how technology can streamline the homeownership journey. They ranged from finding solutions for when buyers first start browsing home listings to creating a system that presents payment assistance options to homeowners if they experience hardships. CEO Varun Krishna said in a post on LinkedIn that harnessing the capabilities of GenAI is a major goal for the company and having a week of dedicated time to focus solely on breakthrough innovations was “incredibly valuable.” “It is incredible how many great ideas can come from…

UWM Doubles Down On Claims About Hunterbrook Report

By KIMBERLEY HAAS Leaders at United Wholesale Mortgage are doubling down on accusations that an explosive report released last week by Hunterbrook Media is inaccurate and tied to their main competitor, Rocket Mortgage. Authors of the report, published on April 2, claimed that $39 billion in mortgages were referred to UWM by independent brokers who sent more than 99% of their business to the lender. They estimated that borrowers paid “between hundreds of millions and billions more in closing costs than people whose brokers found them typical loans.” “Litigators and mortgage experts say UWM’s conduct could constitute fraud and run afoul of laws passed after 2008 to protect borrowers,” the report’s introduction said. In a social media post published Tuesday…

Rocket Companies Launches AI-Driven Platform

Rocket Mortgage has launched an AI-driven technology platform geared towards streamlining the homebuying process. Rocket Logic processes insights from proprietary data and call transcripts to speed up the lending process for buyers. Buyers upload documents to a secure portal. Rocket Logic then scans and identifies the files, extracts the necessary information, and instantly processes the documents. The company says Rocket Logic can automatically identify about 70% of more than 1.5 million documents received monthly, saving lenders 5,000 hours of work in February 2024 alone. Automation also reduced the number of times team members had to interact with a loan by nearly 25% YOY, decreasing turn times by 25% from August 2022 to February 2024. “Rocket Logic is transforming the homebuying…

UWM And Its CEO Play Blame Game After Bombshell Report, New Lawsuit

By KIMBERLEY HAAS Leaders at United Wholesale Mortgage are lashing out after a bombshell report that was followed up with a consumer class action lawsuit filed on behalf of borrowers. Hunterbrook Media published the report on Tuesday, which claimed that $39 billion in mortgages were referred to UWM by independent brokers who sent more than 99% of their business to the lender. These brokers were supposed to represent homebuyers and shop around for the best deal on their behalf. Instead, they became “loyalists” to UWM, according to the report. Hunterbrook estimated that borrowers paid “between hundreds of millions and billions more in closing costs than people whose brokers found them typical loans.” UWM CEO Mat Ishbia‘s “All In” ultimatum helped…

UWM Accused Of Fraud

United Wholesale Mortgage and its CEO Mat Ishbia are under fire with accusations that the company’s independent brokers aren’t independent after all. A report from Hunterbrook Media makes the claim that at least $39 billion in mortgages were referred to UWM by brokers who refer more than 99% of their business to UWM, throwing these brokers’ relationships with the lender into question. The claims call UWM’s basic setup into question: the idea that it works with independent brokers who shop around for the best deal for homebuyers. Instead, UWM turns its brokers into “loyalists” who choose UWM regardless of price. Hunterbrook estimates that borrowers paid “between hundreds of millions and billions more in closing costs than people whose brokers found…

Tim Birkmeier Retiring From Rocket, Mortgage Industry

Tim Birkmeier, Rocket Mortgage president, is retiring from the company and the industry altogether. After nearly three decades with Rocket, Birkmeier announced his leaving in a LinkedIn post. “As I move on to the next chapter in my life, I hope to have proven to those at RKT what can be accomplished when you are willing to sacrifice for the greater good, consciously make professional improvements, and be consistent in your actions to get great results,” he wrote. Birkmeier thanked Dan Gilbert, Bill Emerson, and Jay Farner, saying they allowed him to have a strong leadership voice in the company. “I will always have a deep respect for our unique and good company culture that has been formed through the…

A Look Back At Q4 2023 Earnings

Earnings for the fourth quarter of 2023 are out, offering a view into how lenders did in the colder months and the year overall. Here’s a snapshot of how some of the nation’s top lenders handled last winter. Rocket Mortgage Rocket reported depressed earnings, with losses of $233 million quarter-over-quarter and a full-year net loss of $390 million. Its adjusted revenue was $885 million and registered an adjusted net loss of $6 million. Originations totaled $17 billion in Q4. Its gain on sales margin clocked in at 2.63%. “I’m so confident about our future and the collective impact we will make as a team, and the best part is that our journey is just beginning,” Varun Krishna, CEO and director…

Woman To Woman: Female Leaders Offer Advice To Others

By KIMBERLEY HAAS Female mortgage professionals are breaking barriers and making strides. As Women’s History Month is celebrated this March, The Mortgage Note asked leaders in the industry and related fields to share their advice with others. Here’s what they said: Be kind. “Always be kind. This is a small pond. You never know who you will work with or for,” said Erica Giorgiantonio, senior director of field services at SingleSource Property Solutions in Canonsburg, Pennsylvania. Have confidence. Julia Curran, senior director of product design at SitusAMC in New York City, said, “Don’t be afraid to speak up and assert yourself in meetings and negotiations. Confidence and assertiveness are key qualities for success in our field.” Gaining that confidence can…

Rocket Homes Search App Now On Apple Vision Pro

Tech-minded buyers can tour homes in virtual reality on the Rocket Homes app, now available on Apple Vision Pro. The app features a home search page and map of nearby listings. The listings fill the user’s entire field of vision and give a realistic sense of the location and layout of the home, including a “Look Around” option that lets them see the neighborhood and exterior. Listings that include 3D tours allow potential buyers to tour inside as well, seeing each room in detail. “At Rocket Homes, we know there are millions of people who are waiting for the right moment to buy a home. We also know that there are many ways to find and fall in love with…