Prosperity Home Mortgage

Lender Customer Satisfaction Up In 2023 Thanks To Borrower-Centric Approaches

Posted on by TMN Editor
Mortgage lenders who pivoted to borrower-centric approaches in the last year saw customer satisfaction soar despite high rates. That’s according to the J.D. Power 2023 U.S. Mortgage Origination Satisfaction Study, which found overall customer satisfaction with mortgage lenders rose 14 points YOY, even as the average mortgage rate has climbed to its highest level in 23 years and lending volume tanked. The reason? Increased focus on the borrowing experience, leading to happier customers. While nearly a third of customers said they chose the lender with the lowest rate, 69% cited other reasons like personalized service and helpfulness. “The value equation for mortgage originators has shifted from instant approvals and lightning-fast processing to helpful advice and creative problem solving,” said Bruce…

Unify Introduces Prequalified Leads Product

Posted on by TMN Editor
Mortgage business growth platform Unify introduced a new product for finding quality leads, the company announced in a press release. A subsidiary of Lone Wolf Technologies, Unify is a business growth platform designed for the residential mortgage industry. It serves some of the industry’s largest lenders, banks, credit unions, and brokers, with $47 billion in loans closed and just under one million loans originated annually. Prequalified Leads gives users prequalified mortgage information that doesn’t impact customer credit scores. “Unify understands the current economic conditions and how that can affect the hyper-competitive mortgage market,” said Rodney Eten, Director of Application Development.  “Our goal is to continue to provide our clients with industry-leading product solutions that enhance their business. Introducing Prequalified Leads…