Ishbia: UWM “Standing Up For What Is Right”

United Wholesale Mortgage CEO Mat Ishbia went on CNBC on Wednesday to assert he is the good guy in the BrokerWars by standing up for brokers and “for what is right.” “I know how different people want to portray it, but the decision was not about doing things exclusively,” Ishbia said on an interview on CNBC. “We basically said ‘Hey mortgage brokers, 12,000 of you guys, if you’re partnering with Rocket, they’re out there doing things – maybe you call it underhandedly, maybe in a gray area, to affect consumers and brokers.’ What we’re saying is, listen I can’t stop them, but if you’re going to work with them, don’t work with us.” UWM announced earlier this month that it will force brokers to…

Report: Broker Wars Driving New Fairway Business

Like Rocket Mortgage, Fairway Independent Mortgage is reporting increased interest from brokers after United Wholesale Mortgage launched the Broker Wars. HousingWire reported today: Since UWM president and CEO Mat Ishbia appeared on Facebook Live on March 4 and announced that brokers could not work with Fairway and Rocket Mortgage and still do business with UWM, Fairway has seen a dramatic uptick in business, according to its CEO, Steve Jacobson. “We typically had one or two inquiries a week for the broker channel,” said Jacobson, who founded the lender in 1996. “We’re up over 100 inquiries since March 4.” Fairway, which did about $3.5 billion in the wholesale channel in 2020 (compared to about $62 billion in retail), lost roughly 5%…

Broker Wars: Behind The Day 1 Numbers

So, who won the Broker Wars on Day 1? Depends on who you ask. The Issue Earlier this month, United Wholesale Mortgage issued an ultimatum to mortgage brokers across the country: Either sign an agreement that forbids them from doing business with Rocket Mortgage and Fairway Independent Lending or lose the ability to do business with UWM, the largest broker mortgage channel in the country. If a broker signs the agreement with UWM and then originate a loan with Rocket or Fairway, they would be subject to a $50,000 fine. The deadline to sign the agreement was Monday. What Happened Monday? The Detroit News reported Tuesday that roughly 65 percent of 4,600 independent mortgage brokers took UWM’s side in the dispute, signing an agreement…

Despite Email, UWM Vows To Close All Broker Loans

By Elise Daniel United Wholesale Mortgage reiterated Friday that it will close loans in process with brokers even if they do not sign an agreement to not work with two competitors by Monday’s UWM-imposed deadline. The Mortgage Note raised the issue after obtaining an email from a UWM employee to a broker that appeared to indicate otherwise. “Any loans with Rocket Mortgage must be disclosed on the Addendum if you do choose to accept the terms,” the email said. “The terms are to no longer send business to Rocket Mortgage and to Fairway Independent after you have accepted the addendum. “The 3/15 part is simply the last day to complete the addendum. If it is not completed by 3/15, all loans in…

Farner: Rocket Broker Biz Up Since UWM Edict

Rocket Mortgages CEO Jay Farner said Thursday that United Wholesale Mortgage’s ultimatum to brokers doesn’t appear to be working. Farner, appearing on Fox Business News, said that its broker business is up since UWM CEO Mat Ishbia announced last week that it would no longer work with brokers who do business with Rocket and Fairway Independent Mortgages. “We had a situation a week ago or so where one of our competitors went out and said if mortgage brokers – some of the most important people in the country helping people buy homes – if they did business with us and they did business with our competitor, they would be fined more than $50,000 per transaction,” Farner said. The result? “We are…

Rocket: UWM’s Broker Gambit Driven By ‘Fear’

Declaring “a true partner doesn’t tell you how to run your business,” Rocket Mortgage is firing back at United Wholesale Mortgage in the Great Broker War of 2021. Days after UWM announced it would not do business with brokers who work with Rocket and another company, Rocket accused UWM of restricting brokers’ freedom of choice simply because Rocket is cutting into its market share. “Being a broker embodies the very concept of freedom,” Austin Niemiec, executive vice president at Rocket ProTPO, wrote in a letter to brokers. “Freedom to be a business owner. Freedom to choose lenders. Freedom to choose programs and pricing. Freedom to do what you think is best for your clients. Giving up that freedom means giving…

UWM Broker Ban ‘Bizarre,’ ‘Unethical,’ ‘Anticompetitive’

United Wholesale Management CEO Mat Ishbia is facing significant blowback from industry leaders over his edict that his company will not do business with brokers who work with his competitors. Ishbia announced Thursday that UWM will force brokers to sign an agreement that they will not work with Rocket Mortgage or Fairway Independent Mortgage – or else be banned from work with UWM, the largest wholesale mortgage lender. Critics are calling the edict “bizarre,” “unethical,” “anticompetitive” and antithetical to the whole broker model. One broker said UWM is “butthurt” over Rocket’s deeper foray into the broker market. “We’re not sure this is even legal. It certainly isn’t ethical,” National Association of Mortgage Brokers President Kimber White said. “And it doesn’t…

Rocket Mortgage Unveils Broker Directory

Rocket Mortgage on Wednesday announced a new national broker directory on its website – allowing homebuyers and homeowners seeking to refinance to find local independent mortgage brokers to guide them through the process. Part of Rocket Pro TPO, the directory is designed to deepen Rocket Mortgage’s partnership with the broker community. “At our core, we are obsessed with providing Americans an incredible process through our powerful Rocket technology platform and infrastructure. There are many ways to receive this experience, no matter how they apply for a mortgage – including our Rocket Pro TPO national network of broker partners,” said Jay Farner, CEO of Detroit-based Rocket Mortgage. “Our clients deserve the opportunity to easily choose the method that makes them most…

Rocket Doubles Down On Broker Market

Quicken Loans Mortgage Services is taking a bigger step into the broker pool – with new offerings and a new name. Quicken Loans Mortgage Services – which serves brokers, community banks and credit unions – will be rebranded as Rocket Pro TPO by late November. As part of the rebrand, the lender is creating a broker-branded origination hub to streamline the loan process. “Through the thousands of conversations we have had with our partners, we know brokers want cutting edge technology, marketing support and more referrals. QLMS is now aligning with the Rocket brand – the most recognizable mortgage brand in the country – and giving partners the ability to use it in their marketing to assist more Americans,” said Austin…