By NICOLE MURRAY Marketing a home is arguably the most important job a seller’s agent has, but it can be tough during the busy spring season when there is a lot of competition for the attention of buyers. Real estate professionals advise their peers to do what works best for their clients and have shared…
By NICOLE MURRAY How do real estate professionals prepare for success during the Spring season? Marketing, plain and simple. The Mortgage Note spoke with various real estate industry professionals about how they market themselves for the homebuying season and across the board. They all said that creativity and consistency are key. Rob Jensen, broker/owner of…
By NICOLE MURRAY Luxury sales are making headlines as demand for high-end homes increases in certain markets. Mansion Global reported on Monday that 41 contracts were signed last week on homes with an asking price of $4 million or more in Manhattan. That’s the busiest week since May of 2022 in the New York City…
By NICOLE MURRAY Hosting successful open houses is a huge determining factor of a realtor’s overall success. However, what’s the best way to attract a crowd? How do you secure relationships with those who attend? And how do you turn prospective buyers into solid leads? The Mortgage Note spoke with real estate industry professionals to…
By NICOLE MURRAY “Marry the house, date the rate” seemed like a reasonable homebuying strategy when economists were predicting mortgage rates would drop in 2024 and beyond. But now, looking into 2025, it seems like higher rates are here to stay. The economic research team at Realtor.com says mortgage rates will average 6.3% across 2025…
By NICOLE MURRAY The holiday season is upon us, but that does not mean the world of real estate comes to a standstill. “There is still activity and people will always need to move,” said Jules Zaphire, a real estate professional at The Pantiga Group. “From my experience, the week between Christmas and New Years…
By NICOLE MURRAY New York City has been seeing home price gains and those Big Apple prices have trickled into New Jersey, Connecticut, and other surrounding states. S&P Dow Jones Indices released the August 2024 results for the S&P CoreLogic Case-Shiller Indices on Oct. 29. They show New York had an annual gain of 8.1%,…
By NICOLE MURRAY They’re cute and lovable, but having pets or children means additional wear and tear on a property. And that can impact its resale value. As far as which is worse, the answer is pretty consistent across the board with multiple industry professionals. “I find pets have a bigger impact on everything,” said…
By NICOLE MURRAY Renovations may be timely and expensive, but the right project can increase the value of a home immensely. While do-it-yourself projects can be beneficial, this piece will solely focus on renovations large enough that they typically require the homeowner to take out a loan to complete. The Mortgage Note spoke with various…
The $418 million settlement that has rocked the real estate industry since it was announced by the National Association of Realtors continues to be a hot topic, and as the dust begins to settle, industry professionals are creating a strategy for what to do once the changes go into effect. Writer Nicole Murray sat down…
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