By NICOLE MURRAY
As more people consider jumping into the housing market this year, what do they need to know?
The Mortgage Note set out to answer this question, talking to industry leaders and three people who recently purchased a home to get their opinions.
Kevin Wu, who bought his first home in 2020, started looking at potential properties with his fiancé just as the real estate market started to transform. The couple looked at almost 15 houses and found their forever home when interest rates were 3.3% in a rather unique experience.
“The home we bought was under contract with an approved offer but for whatever reason, they allowed us to look and even place an offer,” said Wu.…
By NICOLE MURRAY
A number of real estate industry professionals experienced a painfully slow 2023 and it is predicted this trend will continue in 2024. With high interest rates and low inventory expected, people are encouraged to use this year to prepare for an explosive 2025.
The Mortgage Note spoke with industry professionals to see what they expect and what tactics they plan on utilizing to be successful until the inevitable market boom everyone eagerly awaits.
“2024 is going to be another stubborn year for originators,” says Jason Perkins, president of CRM company Bonzo. “We might get some relief with rates, but tight inventory and rising home prices will continue to be a burden for potential homebuyers for quite some…
By NICOLE MURRAY
The holiday season can be a tricky time of year in the real estate industry. For many agents, business slows down because people generally don’t want to sell, buy, or move during peak celebrations.
But whether it be a new job or a life update, buying and selling during the holiday season happens more than one would think.
The Mortgage Note spoke with real estate industry professionals across the country to discuss the pros and cons of listing during the holiday season and what to know if you do.
To start, there is less inventory on the market and therefore less competition for those who decide to sell.
Shant Banosian, EVP of sales at Guaranteed Rate, said…
By NICOLE MURRAY
The goal with any holiday marketing plan is to create connections and remain top of mind with the hopes of gaining future business, but how can professionals do that during one of the most chaotic times of the year?
Industry leaders say it’s important to start by realizing that one of the most predictable marketing tactics seen amongst real estate agents and loan officers is to send gifts to previous and current clients.
While Rob Jensen, broker/owner of the Rob Jensen Company, has seen many successful agents utilize this tactic, he warns that the time and money spent may go unnoticed and offer no return on investment. “Gifting during the holidays is the least memorable time for…
The Mortgage Note’s team has been tracking the housing crunch as low inventory, coupled with high interest rates, creates challenges for homebuyers and mortgage professionals.
Editor Kimberley Haas interviewed industry leaders to learn more about what they are seeing and what products are being offered for this podcast.
If you would like to participate in future episodes, please email us at [email protected].
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Read Articles Featuring The Guests:
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More Audio:
FormFree’s Chief Customer Officer Christy Moss sat down with The Mortgage Note to talk about the company’s Residual Income Knowledge Index,…
By KIMBERLEY HAAS
The co-founder and president of a relationship management automation provider for mortgage professionals says taking a more personal approach to messaging makes a difference.
Jason Perkins says at Bonzo they were intentional about the features and assets they built into their system.
“We really wanted something that was going to move the needle for our business and create more conversations,” Perkins said in a recent interview with The Mortgage Note.
Perkins said they looked at the work loan officers were performing and figured out how to scale their voices with a few clicks of a button. A user can do everything from converting leads to nurturing past clients, he said.
“We have a broadcast feature, and you…
By KIMBERLEY HAAS Three providers of customer relationship management services say that as the housing market changes and technology becomes better, focusing on the people behind the transactions pays off. Petra Cephas President Bishoi Nageh, Bonzo CEO Chad Jampedro, and Big Purple Dot CEO Roxana Davidoff recently sat down with The Mortgage Note and this is what they had to say on the topic. Leaders at Petra Cephas in New Jersey recently announced that its sales team has grown by 100 percent over the past 12 months. They attribute that growth to the boutique mortgage company’s human-based customer relationship management system and their ability to free up loan officers from non-sales related tasks so they can spend all of their time…
By KIMBERLEY HAAS The newly named Chief Executive Officer for Bonzo said in a recent interview that a secret to success is building work around your life. “What do you love to do? What are you interested in?” Chad Jampedro asked while talking about what his advice to young people is. “Choose your obsession,” Jampedro said. “You can have it all.” Jampedro sat down with The Mortgage Note after transitioning from home lending to relationship management. He is the former President of GO Mortgage, according to LinkedIn. Jampedro was a customer and investor at Bonzo before being named CEO this spring. He described the stress related to home lending during COVID. “It was an all-out sprint for two years,” Jampedro…
