Rick Arvielo

By KIMBERLEY HAAS The co-founder and president of a relationship management automation provider for mortgage professionals says taking a more personal approach to messaging makes a difference. Jason Perkins says at Bonzo they were intentional about the features and assets they built into their system. “We really wanted something that was going to move the needle for our business and create more conversations,” Perkins said in a recent interview with The Mortgage Note. Perkins said they looked at the work loan officers were performing and figured out how to scale their voices with a few clicks of a button. A user can do everything from converting leads to nurturing past clients, he said. “We have a broadcast feature, and you…