Aidium CEO: Our Mission Is To Help Mortgage Companies Succeed

By KIMBERLEY HAAS The CEO of Aidium Mortgage CRM says companies are investing in technology designed to streamline the mortgage loan origination process to improve efficiency and profitability. “They’re understanding that they could have made more money in 2020 and 2021 with better systems and I think that they’re also seeing right now they need to do everything they can to provide a best-in-class experience and to make sure no leads fall through the cracks,” Spencer Dusebout said. Dusebout sat down with The Mortgage Note after it was announced that Daily AI, which he founded in 2019, had rebranded as Aidium. Brands previously acquired by Daily AI – Whiteboard CRM and Recruitable.ai – will also be part of the Aidium…

Daily AI Rebrands To Aidium Mortgage CRM

Daily AI, a customer relationship management company, is rebranding as Aidium Mortgage CRM.  Company leaders say months of research and analysis revealed the name suited the company’s vision and goals while reflecting its focus on innovation and customer service. “We’ve been in the mortgage CRM space for many years, and this rebranding effort represents a strategic move to better align all our brands under one company with our mission to help mortgage companies succeed,” said Spencer Dusebout, CEO of Aidium.  “We’ve always been dedicated to providing the best solutions and customer service in the industry, and our new brand reflects that commitment.” The rebrand includes updates to the company’s core product, website, marketing materials, and other communications. Aidium says the…