CRM

Daily AI, a customer relationship management company, is rebranding as Aidium Mortgage CRM.  Company leaders say months of research and analysis revealed the name suited the company’s vision and goals while reflecting its focus on innovation and customer service. “We’ve been in the mortgage CRM space for many years, and this rebranding effort represents a strategic move to better align all our brands under one company with our mission to help mortgage companies succeed,” said Spencer Dusebout, CEO of Aidium.  “We’ve always been dedicated to providing the best solutions and customer service in the industry, and our new brand reflects that commitment.” The rebrand includes updates to the company’s core product, website, marketing materials, and other communications. Aidium says the…