Daily AI, a customer relationship management company, is rebranding as Aidium Mortgage CRM.
Company leaders say months of research and analysis revealed the name suited the company’s vision and goals while reflecting its focus on innovation and customer service.
“We’ve been in the mortgage CRM space for many years, and this rebranding effort represents a strategic move to better align all our brands under one company with our mission to help mortgage companies succeed,” said Spencer Dusebout, CEO of Aidium.
“We’ve always been dedicated to providing the best solutions and customer service in the industry, and our new brand reflects that commitment.”
The rebrand includes updates to the company’s core product, website, marketing materials, and other communications. Aidium says the changes will not disrupt the high level of service and support their customers expect.
Whiteboard CRM and Recruitable.ai, which were previously acquired by Daily AI, will remain under the Aidium umbrella.
Aidium also announced an update to its mortgage CRM platform designed to streamline and automate mortgage loan origination processes, improve efficiency, and increase profitability.
The revamp includes advanced lead management, no-code automation, automated marketing, and referral partner management tools.
“We understand the challenges that mortgage lenders face, and we’re committed to providing the best possible support to help them succeed,” said Dan Bos, president of Aidium.
“Our new brand reflects our commitment to innovation, excellence, and customer success. We’re confident our new brand will better serve our customers and propel our growth as a business.”
Aidium’s user base grew by more than 1000% in 2021, according to company leaders.