Real Estate AI MORGAN Can Now Calculate Rates, Communicates With Borrowers
Sun West Mortgage and Cellifence announced enhancements to its “empathetic” real estate AI MORGAN.
MORGAN is a 24/7 personal assistant A.I. platform designed to automate certain tasks for real estate professionals, primarily in lead follow-up and marketing.
Company leaders said MORGAN has gone through “unprecedented innovation,” adding several new capabilities to the platform. It can now create property listings, create and execute email or phone call campaigns for new leads, follow daily mortgage interest rates, and accept applications from prospective homebuyers.
To create new listings, users input details like address, price, and photos. MORGAN will then design a landing page including a property description and real estate license info.
MORGAN can also use users’ email templates and phone scripts to…