Sun West Mortgage

Real Estate AI MORGAN Can Now Calculate Rates, Communicates With Borrowers

Posted on by TMN Editor
Sun West Mortgage and Cellifence announced enhancements to its “empathetic” real estate AI MORGAN. MORGAN is a 24/7 personal assistant A.I. platform designed to automate certain tasks for real estate professionals, primarily in lead follow-up and marketing. Company leaders said MORGAN has gone through “unprecedented innovation,” adding several new capabilities to the platform. It can now create property listings, create and execute email or phone call campaigns for new leads, follow daily mortgage interest rates, and accept applications from prospective homebuyers. To create new listings, users input details like address, price, and photos. MORGAN will then design a landing page including a property description and real estate license info. MORGAN can also use users’ email templates and phone scripts to…

Sun West Mortgage Releases MORGAN, A Real Estate AI Personal Assistant

Posted on by TMN Editor
Is the real estate industry ready for artificial intelligence? Sun West Mortgage is betting yes. Paval Agarwal, CEO of both Sun West Mortgage and its affiliate Celligence, has created a 24/7 personal assistant A.I. platform called MORGAN, and he’s ready to teach the world how to use it. MORGAN is designed to automate certain tasks for real estate professionals, primarily in lead follow-up and marketing. Borrowers can apply for a loan through MORGAN, which analyzes their loan documents immediately to calculate their options. Potential clients will receive automatic follow-up emails and calls four days after contacting a realtor, according to information provided by company leaders. On the marketing side, MORGAN can create listings in minutes, with realtors needing only to…