Adam O’Daniel

One-On-One: Guild Mortgage CMO Talks About Modern Marketing

Posted on by TMN Editor
The senior vice president and chief marketing officer at Guild Mortgage has a message for loan officers: You are your brand. Adam O’Daniel joined Guild Mortgage at the end of last year and has 15 years of experience in the mortgage and financial services industries. He has served in leadership roles at Open Mortgage and Movement Mortgage, where his high-performing marketing teams focused on brand storytelling, borrower education, social media, and innovation, according to a press release. Terry Schmidt, CEO of Guild Mortgage, said in a statement that they are growing and are ready to connect with clients in new and innovative ways. Headquartered in San Diego, the company has more than 4,000 employees and over 250 retail branches in…

Adam O’Daniel Joins Guild Mortgage As CMO

Posted on by TMN Editor
Adam O’Daniel joined Guild Mortgage as SVP and chief marketing officer, the lender announced in a press release. In this newly created position, O’Daniel will lead Guild’s marketing and communications with the goal of increasing its brand presence in the U.S. and encouraging growth. “Leading this team of marketers and creative professionals is an incredible honor. We’re going to expand Guild’s brand presence nationally, deliver best-in-class marketing tools, technology and support for our sales teams, and infuse a culture of creativity and collaboration across the brand,” he said. O’Daniel brings fifteen years of mortgage and financial services industry experience to the role. He previously served as SVP of Marketing at Open Mortgage and spent six years in leadership positions at…