Guild Introduces New Reverse Mortgage Offerings

Guild Introduces New Reverse Mortgage Offerings

Guild Mortgage introduced new reverse finance offerings geared towards seniors who hope to age in place. The company announced Flex Payment Mortgages, a suite of products combining federally-insured HECMs with options for larger loan amounts, plus the reverse mortgage for purchase. Seniors can tap their equity without selling their homes by using the program. Homeowners…

Guild Expands Homebuyer Assistance Program

Guild Expands Homebuyer Assistance Program

Guild Mortgage expanded its Gateway to Homeownership Assistance program, an initiative designed to help underserved borrowers achieve their homebuying dreams. The lender is now offering FNMA HomeReady First, a Special Purpose Credit Program from Fannie Mae that offers a $5,000 credit to help with homebuying costs.  Guild then adds an additional $1,500 credit to help…

Guild, Optimal Blue Launch AI Assistants

Guild, Optimal Blue Launch AI Assistants

Guild Mortgage and Optimal Blue both announced new AI technology targeting different pain points for lenders, reflecting the different ways artificial intelligence.  Guild launched GuildGPT, an AI system built in-house and customized for Guild employees. The AI assistant is built into Guild’s knowledge database, allowing it to offer customized information about the company’s products and…

Guild Acquires Friendly Competitor Academy Mortgage

Guild Acquires Friendly Competitor Academy Mortgage

Guild Mortgage is acquiring its friendly competitor Academy Mortgage Corporation, gaining 200 branches and more than 600 licensed mortgage originators in the process. Utah-based Academy Mortgage will extend Guild’s market share across the nation, Guild said in a press release, thanks to the number of employees and size of the business to transition over. Both…

One-On-One: Guild Mortgage CMO Talks About Modern Marketing
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One-On-One: Guild Mortgage CMO Talks About Modern Marketing

The senior vice president and chief marketing officer at Guild Mortgage has a message for loan officers: You are your brand. Adam O’Daniel joined Guild Mortgage at the end of last year and has 15 years of experience in the mortgage and financial services industries. He has served in leadership roles at Open Mortgage and…

Adam O’Daniel Joins Guild Mortgage As CMO

Adam O’Daniel Joins Guild Mortgage As CMO

Adam O’Daniel joined Guild Mortgage as SVP and chief marketing officer, the lender announced in a press release. In this newly created position, O’Daniel will lead Guild’s marketing and communications with the goal of increasing its brand presence in the U.S. and encouraging growth. “Leading this team of marketers and creative professionals is an incredible…

Alternative For Credit Invisible Borrowers Finds Success

Alternative For Credit Invisible Borrowers Finds Success

By KIMBERLEY HAAS A case study by FormFree highlights how one of the nation’s largest independent mortgage lenders is serving the credit invisible. Leaders at FormFree estimate that millions of adults in the United States are credit invisible or credit unscorable. That makes it difficult for these potential homeowners to qualify for a mortgage. Manual…

Guild Acquires Illinois-based First Centennial Mortgage

Guild Acquires Illinois-based First Centennial Mortgage

Guild Mortgage has acquired Illinois-based First Centennial Mortgage, the company announced in a press release. Founded in 1995 by brothers Steven and David McCormick, First Centennial operates predominantly in the Midwest. It recently ranked 64 of 75 in Scotsman Guide’s Top Mortgage Lenders of 2023 list and has been recognized as one of the fastest-growing…

Guild Introduces 1% Down, 1% Lender Rate Program

Guild Introduces 1% Down, 1% Lender Rate Program

Guild Mortgage has introduced a new 1% down, 1% one-year lender interest rate buy-down program. The program, 1% Down Payment Advantage, allows homebuyers to make the smallest possible down payment, with Guild covering the remaining 2% to bring the payment up to its 3% minimum requirement. Guild is offering a lender-paid temporary rate buydown as part…

Guild Opens Eight New Branches In CA

Guild Opens Eight New Branches In CA

Guild Mortgage continues its expansion efforts, announcing a new district in California made up of eight branches. The branches have 40 new Guild employees, led by district manager John Lowe, who will report to regional vice president Mike Ferreira. “Guild’s reputation and history of stability were a major draw for our group, giving us the…

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