Guild’s Guerra Gears Up To Guide People Home
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Guild’s Guerra Gears Up To Guide People Home

By KIMBERLEY HAAS The new SVP of community lending solutions at Guild Mortgage has a passion for educating people about homeownership. Nora Guerra joined the Guild team in October. Prior to that, she worked as the senior manager of national affordable lending at Freddie Mac and won the CEO Award. In her role at Freddie…

2025 Could Be The Year To Buy A Home

2025 Could Be The Year To Buy A Home

By CHUCK GREEN As the ball drops on New Year’s Eve and 2025 begins, people making the resolution to turn their homebuying dreams into reality will not be alone. Next year, total mortgage origination volume is expected to increase to $2.3 trillion, according to a report from the Mortgage Bankers Association. In 2024, $1.79 trillion…

Home Shopping During The Holidays Could Be Worth It
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Home Shopping During The Holidays Could Be Worth It

By CHUCK GREEN With all due respect to the Hallmark Channel, we’d like to interrupt regularly scheduled Christmas programming to bring you this holiday market update. Before you knock back that second or, okay, third, heavy-handed cup of eggnog, you might want to dive into your holiday stocking. You could score not only the traditional…

Guild, eHome America Offer Homebuyer Education Program

Guild, eHome America Offer Homebuyer Education Program

Guild Mortgage has partnered with eHome America to offer a new down payment and closing cost assistance program. The program, MyPath2Own, helps first-time buyers become “mortgage ready” through homeownership education. “MyPath2Own is an incredibly valuable program for those customers who may fall short in the financial criteria, such as credit score or income requirements, needed…

Guild Leaders Have An Attitude Of Gratitude
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Guild Leaders Have An Attitude Of Gratitude

By KIMBERLEY HAAS Leaders at Guild Mortgage say they are lucky to be able to help people fulfill their dreams of homeownership. Erin Watts, vice president of product strategy, explained that attainable lending is something she and others at the company are passionate about. They recently expanded the Gateway to Homeownership Assistance program, an initiative…

Guild Introduces New Reverse Mortgage Offerings

Guild Introduces New Reverse Mortgage Offerings

Guild Mortgage introduced new reverse finance offerings geared towards seniors who hope to age in place. The company announced Flex Payment Mortgages, a suite of products combining federally-insured HECMs with options for larger loan amounts, plus the reverse mortgage for purchase. Seniors can tap their equity without selling their homes by using the program. Homeowners…

Guild Expands Homebuyer Assistance Program

Guild Expands Homebuyer Assistance Program

Guild Mortgage expanded its Gateway to Homeownership Assistance program, an initiative designed to help underserved borrowers achieve their homebuying dreams. The lender is now offering FNMA HomeReady First, a Special Purpose Credit Program from Fannie Mae that offers a $5,000 credit to help with homebuying costs.  Guild then adds an additional $1,500 credit to help…

Guild, Optimal Blue Launch AI Assistants

Guild, Optimal Blue Launch AI Assistants

Guild Mortgage and Optimal Blue both announced new AI technology targeting different pain points for lenders, reflecting the different ways artificial intelligence.  Guild launched GuildGPT, an AI system built in-house and customized for Guild employees. The AI assistant is built into Guild’s knowledge database, allowing it to offer customized information about the company’s products and…

Guild Acquires Friendly Competitor Academy Mortgage

Guild Acquires Friendly Competitor Academy Mortgage

Guild Mortgage is acquiring its friendly competitor Academy Mortgage Corporation, gaining 200 branches and more than 600 licensed mortgage originators in the process. Utah-based Academy Mortgage will extend Guild’s market share across the nation, Guild said in a press release, thanks to the number of employees and size of the business to transition over. Both…

One-On-One: Guild Mortgage CMO Talks About Modern Marketing
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One-On-One: Guild Mortgage CMO Talks About Modern Marketing

The senior vice president and chief marketing officer at Guild Mortgage has a message for loan officers: You are your brand. Adam O’Daniel joined Guild Mortgage at the end of last year and has 15 years of experience in the mortgage and financial services industries. He has served in leadership roles at Open Mortgage and…

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