Adam O’Daniel Joins Guild Mortgage As CMO

Adam O’Daniel joined Guild Mortgage as SVP and chief marketing officer, the lender announced in a press release.

In this newly created position, O’Daniel will lead Guild’s marketing and communications with the goal of increasing its brand presence in the U.S. and encouraging growth.

“Leading this team of marketers and creative professionals is an incredible honor. We’re going to expand Guild’s brand presence nationally, deliver best-in-class marketing tools, technology and support for our sales teams, and infuse a culture of creativity and collaboration across the brand,” he said.

O’Daniel brings fifteen years of mortgage and financial services industry experience to the role. He previously served as SVP of Marketing at Open Mortgage and spent six years in leadership positions at Movement Mortgage. Prior to joining the corporate world, he worked freelance as a consultant and industry journalist.

“Adam brings relevant experience and fresh creative energy to his role driving Guild’s marketing and branding at a time when Guild is growing and is ready to connect with our clients in new and innovative ways,” said Terry Schmidt, CEO of Guild Mortgage.

“He has a successful track record of building high-performing marketing teams in the mortgage industry by focusing on brand storytelling, borrower education, social media, and innovation, and we look forward to his leadership as we expand Guild’s presence nationally.”

O’Daniel received the 2022 Rising Star recognition from HousingWire Magazine as a top mortgage leader under age 40, and his team won a gold Telly Award for “Grab The Key,” a campaign to bring awareness to the history of racial inequities within the mortgage industry.

Guild has doubled down on an expansion mindset despite the market downturn, focusing on acquiring existing lenders and opening new branches. 

In the last year, it has acquired Wisconsin-based Inlanta Mortgage, a move that boosted Guild to a fifth of the market share in the state; Legacy Mortgage, an independent lender based in New Mexico; and Cherry Creek Mortgage, a Colorado lender with physical branches in 45 states, among others.

Guild also added eight branches in California this past April with a total team of forty mortgage pros, including twenty high-performing loan officers. In total, the group’s annual production amounts to more than $350 million.

Guild’s 2022 originations in California totaled $1.9 billion. The company has more than 4,000 employees across 300 branches in 49 states.

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