Looking Ahead: The Power Of Bank Branches With Loan Officers
By KIMBERLEY HAAS
As consumers turn to mortgage professionals they can trust in their communities, it is predicted that more industry leaders will depend on a retail model to make the most out of the market.
Joe Ludlow, vice president of sales at Advantage Systems, Accounting for Mortgage Bankers, and ApprovalSoft in California, made note of the potential trend during a recent interview with The Mortgage Note.
Ludlow said since it is getting harder for potential homebuyers to get approved for a loan, they are seeking out a local professional to help with the process. As a result, bank branches and loan officers with a desk there are popular again.
“Branches now are becoming more important. Loan officers are becoming…