UWM Rebrands Consumer-Facing Website To “Mortgage Matchup”
United Wholesale Mortgage is rebranding its consumer-facing website to reflect a more modern approach to connecting consumers and real estate agents with independent mortgage brokers.
The website’s name, FindAMortgageBroker.com, will be replaced with Mortgage Matchup. Leaders at UWM say this gives the brand a modern and refreshed identity.
The site offers educational materials about the buying and refinancing processes, as well as a searchable database of brokers in their area.
UWM’s marketing team conducted the research and concept testing for the rebrand in-house.
“We are incredibly excited to further connect consumers and real estate agents with independent mortgage brokers across the country through this rebrand,” said Chief Marketing Officer Sarah DeCiantis.
“The DNA and mission of this website has not…