Rocket Companies named former Airbnb exec Jonathan Mildenhall as Chief Marketing Officer, the company announced in a press release.
In this new position, Mildenhall will craft a marketing voice that unifies all businesses under Rocket Companies, keeping their branding in line. All marketing and communications teams will report directly to him.
“The role Rocket plays in helping people achieve the American Dream through home ownership and financial freedom is massive and cannot be overstated,” he said. “I am honored to be given the opportunity to work with this talented team.”
Mildenhall brings more than three decades of experience to the position. He is a co-founder of leading branding and marketing consultancy, TwentyFirstCenturyBrand. The company has worked with game-changing companies such as Pinterest, LinkedIn, Zalando, PepsiCo, NextDoor, and Walmart.
Mildenhall will remain Chairman of that business.
Prior to opening his own shop, Mildenhall served as CMO at Airbnb and vice president of global advertising strategy and content excellence at Coca-Cola.
“Jonathan is one of the top marketing minds in the world, with a strong reputation for consistently delivering compelling campaigns that break through the clutter and become socially relevant,” said Varun Krishna, Rocket Companies CEO.
“I have been highly impressed by the number of incredible stories we have to tell. Countless customers, team members, and vendors have told us how working with Rocket changed their lives. I am looking forward to Jonathan and the team creating new and innovative ways to share these inspiring narratives with the world.”
Mildenhall is a board member of GoFundMe and Fanatics, and has been included on Forbes’ list of the World’s most influential CMOs, Business Insider’s list of the most innovative CMOs, and won Adweek’s Brand Genius award.
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