Real estate seller leads provider Buyside gained $10 million in equity funding and is rebranding to Percy, the company announced in a press release.
Percy’s AI, which identifies consumer intent to give agents and brokers the ability to engage their consumers, now gives that same power to mortgage lenders.
“Buyside aggregates the activity your buyers generate online, using it to power actionable insights and intelligent marketing tools that help brokers: capture seller leads, win more listings and close more transaction sides in house,” its website reads.
Its funding round included fintech and real estate companies such as Howard Hanna Real Estate Services and Leading Real Estate Companies of the World.
Percy will use the investment for marketing, sales, and systems integration resources to continue its growth and expansion.
“Many people were hung up on the name ‘Buyside’ when in fact we are much more – we are the top seller lead generation tool for real estate,” said Chief Executive Charles J. Williams IV. “The new brand allows us to expand into new markets like mortgage, bringing purchase loan opportunities to originators.”
Percy serves brokers accounting for 60% of all real estate transactions. It posted a 36% increase in homeowner subscriptions and $71.7 billion in transaction opportunities in Q1 2022. This is up from nearly $20 billion in Q1 2021.
“With Percy’s success and adoption from our real estate brands, it only made sense for PHM to leverage the same application for our loan officers,” said Ron Wivagg, National Sales Manager for Prosperity Home Mortgage, a recent launch of Percy’s.
“We now have a tech ecosystem that services both the real estate and mortgage businesses, which helps us maintain oversight of our client’s intent to transact.”
Prosperity Home Mortgage has 565 loan officers across the United States.