Buyside Rebrands To ‘Percy’ After $10M Funding Round

Real estate seller leads provider Buyside gained $10 million in equity funding and is rebranding to Percy, the company announced in a press release. Percy’s AI, which identifies consumer intent to give agents and brokers the ability to engage their consumers, now gives that same power to mortgage lenders. “Buyside aggregates the activity your buyers generate online, using it to power actionable insights and intelligent marketing tools that help brokers: capture seller leads, win more listings and close more transaction sides in house,” its website reads. Its funding round included fintech and real estate companies such as Howard Hanna Real Estate Services and Leading Real Estate Companies of the World.  Percy will use the investment for marketing, sales, and systems…