social media

By NICOLE MURRAY Social media has transformed operations in every industry, including real estate. The power now lies within the hands of the consumer because they can browse through listings, educate themselves about mortgage rates, and research real estate agents before speaking with professionals. As a result, industry leaders are using platforms like Facebook, Twitter, and TikTok to reach new clients and show off properties. Some have found success, while others complain the effort is not worth the amount of business it generates. Mike Leipart, managing partner of the worldwide Agency Development Group, says that social media can be financially beneficial for brokers and real estate agents if it’s used well. He points out that it is a low-cost and…