RibbonCash Relaunched In Atlanta, Charlotte

Powerbuyer Ribbon, now owned by sale-leaseback platform EasyKnock, is reintroducing its all-cash offer product to Atlanta and Charlotte. RibbonCash offers temporary financing for cash offers, a powerful model during the housing boom that allowed it to expand to multiple states. But last year brought two rounds of serious staff cuts, with the company retaining only 30 employees by November 2022. It suspended new RibbonCash financing at that time as well. EasyKnock purchased Ribbon in May 2023, saying it would speed up the development of its buyer-seller marketplace, slated to launch later this year. The marketplace will connect sellers to both institutional and individual buyers, giving EasyKnock access to another sector of the housing market. It currently caters to existing homeowners.…