loanDepot has promoted long-time employee Min Kim to EVP, Marketing and Analytics, the company announced in a press release.
Kim has worked at loanDepot since 2012 as director of risk monitoring and reporting, during which time he built a robust risk reporting infrastructure for the company. In 2015 he moved to marketing analytics, quickly earning a promotion to SVP of Marketing Analytics.
Before loanDepot, Kim worked in risk management for Hyundai Capital America and LendingTree Loans.
“It’s been an exciting decade as a member of Team loanDepot, as we have worked to disrupt the mortgage experience and realize our CEO’s vision,” said Kim. “I look forward to taking on my new role, leading the Marketing and BI teams to provide valuable insights that drive actionable results across the company while we continue to grow and innovate.”
In his new role, he will lead loanDepot’s performance marketing, analytics, and business intelligence functions to drive profitability across all lending channels.
His team will also design, build, and manage lead allocation models, track marketing performance, and create marketing campaigns.
“For ten years, Min has been an integral part of our team and a key driver of our world-class direct lending marketing organization. His astute leadership of any number of critical initiatives over the years has directly increased the value and power of our leads for our loan officers,” said loanDepot Founder and CEO Anthony Hsieh.
“Min is exactly the right person at exactly the right time to lead loanDepot into the next decade as we continue to set the standard for innovation and service excellence as a leader in our industry.”