Marketing Pro Sara Holtz Joins Optimal Blue

Marketing veteran Sara Holtz has joined Optimal Blue as its Chief Marketing Officer, the company announced in a press release.

Holtz brings more than two decades of experience to the position, including ten years specifically impacting the mortgage industry.

In her new role, she will spearhead marketing and communications strategies to advance Optimal Blue’s industry influence.

“As the only comprehensive capital markets solution in the mortgage industry, Optimal Blue helps lenders realize greater profitability and operational efficiency, which plays an essential role in making the dream of homeownership attainable for the American borrower,” said Holtz.

“It’s an honor to join Optimal Blue – a company that’s been regarded for its innovation and expertise for decades. I am energized by the opportunity to build on the company’s momentum to drive meaningful transformation for Optimal Blue’s valued clients and the borrowers they serve.”

Holtz most recently served as vice president of demand marketing and communications at ICE Mortgage Technology, having joined the company with its acquisition of Ellie Mae in 2020. She previously served as Ellie Mae’s Senior Director of Internal Communications.

Holtz’s other experience includes leadership positions at PremierOne Credit Union and Golden Bay Federal Credit Union. She was named a HousingWire Marketing Leader in 2023.

“Sara is a highly respected professional and her unique blend of experience makes her the perfect addition to Optimal Blue’s senior leadership team,” says Scott Smith, interim CEO of Optimal Blue. “She has a track record of proven leadership, and she will play an integral role as we continue to expand our position as the leader in mortgage secondary marketing technology.”