Jim Anderson Joins Loan Simple As CMO

Industry stalwart Jim Anderson is joining Colorado-based Loan Simple as its new chief marketing officer.

“We’re excited to announce that Jim Anderson has joined the Loan Simple family as Chief Marketing Officer. With over 20 years of experience at Finance of America, Stearns Lending, Certainty Home Loans, CNN, Accenture, and The Weather Channel, he brings innovative, business-building, marketing strategies to Loan Simple,” the company posted on LinkedIn.

In his new role, Anderson will steer Loan Simple’s growing brand, overseeing all aspects of its marketing and demand generation efforts.

Anderson brings more than two decades of industry experience to the company. Prior to Loan Simple, Anderson served as CMO of Finance of America Mortgage. His other experience includes CMO at Stearns Lending and Certainty Home Loans, as well as ten years as Senior Director of Integrated Marketing for CNN.

He won HousingWire’s Marketing Leader Award in 2021.

“I’m very excited to join Jason Dozois and the rest of the Loan Simple leadership team. This is a different type of company and I’m looking forward to helping this company grow,” Anderson wrote.

“Stay tuned for some exciting news over the next few months – Loan Simple is on the rise!”