Industry leader Alec Hanson has been promoted to Chief Marketing Officer at loanDepot.
Hanson has nearly two decades of experience. In 2004, he was named Rookie of the Year by Scotman’s Guide, and has since received HousingWire’s Rising Star award three times.
Hanson joined loanDepot in 2011, starting as VP of Regional Production for Southern California. He most recently served as SVP of Production for the West division.
Prior to loanDepot, Hanson held leadership positions at Bank of America. He also founded a cross-fitness company in Costa Mesa.
“I’ve been a part of the loanDepot story for more than a decade now in a variety of roles. This is a phenomenal company, made up of extraordinary people, with an incredible consumer brand built by industry leaders,” Hanson said.
“I’m thrilled to be able to bring my sales-centric mindset and background into this role to further transform our marketing ecosystem both digitally and locally in the communities we serve. Coming from a long line of storytellers, I cannot wait to help continue to tell loanDepot’s story for a long time to come.”
Hanson will lead loanDepot’s consolidated marketing team, oversee brand and marketing development, as well as nurture lead generation campaigns and revenue growth.
First-time homebuyers and diverse communities are at the forefront of loanDepot’s Vision 2025 plan to drive purchase volume and support new products, like its recently-launched HELOC. Hanson’s marketing savvy will play an important role in that plan, loanDepot President and CEO Frank Martell said.
“Alec is an accomplished leader with an incredible track record and deep knowledge of our business, and I look forward to seeing what he will accomplish in his new role,” he added.
Hanson is a SoCal native with a degree in business management and urban development from the University of California, Berkeley.