Floify President Talks About Value Of Automation, Integration

By KIMBERLEY HAAS The president of a leading point-of-sale solutions company says although artificial intelligence is getting lots of attention in the mortgage industry, there is still plenty of room for “good old-fashioned automation.” Sofia Rossato, a high-tech executive who started working for Boulder-based Floify in 2022, said during a recent interview that in today’s market, mortgage professionals are being asked to do more with less and if someone has to do the same thing more than twice, it’s a candidate for automation. “Any time you can look at your tech stack and figure out what automation is available in your tech stack that you’re not taking advantage of, that you could take advantage of to save yourself a half…