Salesforce

Rocket Mortgage announced a new partnership with Salesforce to make its origination technology available as an end-to-end “mortgage-as-a-service” product. The service will be available to lenders with licensed mortgage loan officers through Salesforce Financial Services Cloud. “We recognize the important and personal role local banks and credit unions play with so many Americans – they have a trusted relationship with their customers,” said Jay Farner, Vice Chairman and CEO of Rocket Companies. “Financial institutions can now combine those relationships they’ve already established while leveraging Rocket Mortgage’s transformational platform powered by Rocket technology.” Rocket Mortgage will handle loan processing, allowing loan officers to use the company’s technology as their point-of-sale and loan origination system. In some cases, officers will be able…