Foul Called After UWM Announces Partnership With NBA, WNBA

By KIMBERLEY HAAS Hunterbrook Media and its publisher are sounding the alarm after a promotional partnership between United Wholesale Mortgage and the National Basketball Association was announced. On Thursday, leaders at UWM and NBA Communications issued a press release that said a multiyear U.S. partnership was established between the company’s consumer-facing brand, Mortgage Matchup, the NBA, and the WNBA. This marks the first-ever mortgage partnership for both leagues. As part of the deal, Mortgage Matchup “will collaborate with the leagues on marketing and promotional activities to expand the reach of its platform, raising awareness around the benefits of partnering with a mortgage broker and making it easier for fans to access the resources they need when purchasing or refinancing a…