Guaranteed Rate Now Officially Just “Rate”

Guaranteed Rate announced the official launch of its rebrand, changing its name to “Rate” effective immediately. The company says the change “reflects the company’s commitment to innovation, simplicity, and a seamless customer experience.” It recently posted the change on social media, debuting its new logo. “Rate’s rebrand is more than just a name change; it represents a new era of growth and innovation,” said Victor Ciardelli, CEO of Rate. “For over two decades, we’ve been at the forefront of technological advancements in the mortgage industry. Our new name is a natural progression that aligns with our mission to simplify and modernize the mortgage process for our customers and partners.” Ciardelli previously told the Chicago Tribune that he has been working…