New Deal Puts UWM Logo On Red Wings Helmets
United Wholesale Mortgage will be the official mortgage provider for the Detroit Red Wings and their home Little Caesars Arena under a multiyear partnership, the Red Wings and Pontiac, Michigan-based UWM announced Monday. As part of the sponsorship, UWM logos will appear on the 11-time Stanley Cup champions’ helmets throughout the 2021 season as well as on the ice at Little Caesars Arena. The season begins next week. Financial details of the agreement were not disclosed. “We are excited to welcome UWM as the official mortgage partner of the Detroit Red Wings, and for this innovative, Michigan-based business to be the first-ever featured partner on our iconic red and white helmets,” said Chris Granger, Group President, Sports & Entertainment, Ilitch…