Guild Mortgage Gets Ahead With “A Customer For Life” Strategy

By KIMBERLEY HAAS Leaders at a California-based lender that generated $36.8 billion in origination volume last year say they are finding success because they focus on creating customers for life. Guild Mortgage, located in San Diego, has been originating and servicing residential loans since 1960. Their origination volume in 2021 was up about 5% from $35.2 billion in 2020. The company’s in-house servicing portfolio grew 18% year-over-year to $70.9 billion in the fourth quarter of 2021, with Guild retaining servicing rights for 80% of total loans sold. Last month, they earned their fifth consecutive Servicer Total Achievement and Rewards performer recognition from Fannie Mae. According to a press release, the STAR Performer recognition is reserved for top-performing servicers in one or…