Guild Mortgage Gets Ahead With “A Customer For Life” Strategy
By KIMBERLEY HAAS Leaders at a California-based lender that generated $36.8 billion in origination volume last year say they are finding success because they focus on creating customers for life. Guild Mortgage, located in San Diego, has been originating and servicing residential loans since 1960. Their origination volume in 2021 was up about 5% from…