Leaders: Putting People First Pays Off

By KIMBERLEY HAAS Three providers of customer relationship management services say that as the housing market changes and technology becomes better, focusing on the people behind the transactions pays off. Petra Cephas President Bishoi Nageh, Bonzo CEO Chad Jampedro, and Big Purple Dot CEO Roxana Davidoff recently sat down with The Mortgage Note and this is what they had to say on the topic. Leaders at Petra Cephas in New Jersey recently announced that its sales team has grown by 100 percent over the past 12 months. They attribute that growth to the boutique mortgage company’s human-based customer relationship management system and their ability to free up loan officers from non-sales related tasks so they can spend all of their time…