Startup Lures Real Estate Investors With Promise of Low-Barrier Buy-Ins

A new startup is pulling in a broader class of real estate investors by offering a way to own shares in real estate at low financial investment barriers.

Fundrise is promising “true democratization” of the real estate investment industry, offering “quarterly liquidity, penalty-free” as well as what they tout as a record-low investment minimum of just $10.

“A $10 minimum opens the door for millions of new investors to begin growing their portfolio immediately,” the company claims, noting that it recently downgraded its minimum from $500.

The firm is also developing resources in investor education by “working with some of the best known personalities in the financial education space to develop programs aimed at demystifying the world of alternative investing.”

The company on its website says it has “specifically built the Fundrise portfolio with the intention of being able to withstand prolonged periods of economic distress.”