Rocket’s Superbowl Ad Makes History

Rocket unveiled its much anticipated new ad during the Superbowl and made history with its stadium sing-along.

The new ad uses John Denver’s “Take Me Home Country Roads” as the basis for a story about Americans returning to the places that matter most to them.

The ad closes with the words, “Everyone deserves their shot at the American Dream. Own the Dream.”

After the ad was played, coverage turned back to Caesars Superdome in New Orleans, where the stadium erupted into a live sing-along.

“From the start, this was more than a commercial. We set out to create a moment that captures the raw, emotional journey of chasing a dream that once felt out of reach,” said Jonathan Mildenhall, Chief Marketing Officer of Rocket.

“For many Americans, that is homeownership – the foundation for financial security, prosperity and a better future. Tonight, we reminded America that home is something to believe in, fight for and make a reality for everyone.”

The ad is a collaboration between the independent agency Mirimar and Rocket’s in-house creative team. It was directed by Matthew Dillon Cohen.

Rocket teased the ad when it unveiled its new branding last month.

The new branding positions Rocket “as one of the most inclusive brands in America,” company leaders said, and unifies all of the company’s services under the umbrella “Rocket” brand.

Rocket specifically hopes to engage key growth demographics with the new look, including Hispanic, Veteran, female, and first-time homebuyers.