Rocket Companies—the corporation whose mortgage division is the largest lender in the U.S.—saw a big jump in stocks on Monday after it announced a planned foray into the solar industry.
The company said in a Monday press release that it was planning on “leveraging the same technology, data and client experience that has revolutionized the mortgage, real estate and personal lending spaces to help Americans make their home more energy efficient.”
“Rocket Companies is uniquely positioned to build trust and education in solar energy, simplifying the entire process through our platform,” Rocket Vice Charmain and CEO Jay Farner said in the statement. “We have the technology and expertise to provide the best experience possible for homeowners who want to go green.”
The company through a dedicated solar staff will “help clients determine if solar panels are the best choice for their home,” the company said. “They will then connect homeowners to a simple, digital financing application. Once financing is handled, the Rocket Cloud Force will facilitate the installation of a new solar solution.”
The company said that as part of the new initiative its mortgage division would be “immediately releasing a new rate-and-term refinance giving homeowners the ability to consolidate any solar panel loan with their mortgage for one low interest rate.”