Rocket Mortgage, Michigan State Sign Major Deal

Rocket Mortgage and Michigan State announced a “massive expansion” of the mortgage company’s support the Big Ten school’s athletic department, including the basketball, football and hockey programs.

Under the five-year deal, Rocket will be the presenting sponsor of the men’s basketball team, which will be known as the “MSU Spartans Presented by Rocket Mortgage.”

“Michigan State University is very important to our company. It is the alma mater of our Founder and Chairman Dan Gilbert, me and many team members throughout our organization. We are honored to contribute to the university that has prepared so many of us for success,” said Jay Farner, CEO of Detroit-based Rocket Mortgage. 

The deal also calls for:

  • Rocket Mortgage branding throughout the Breslin Center and Spartan Stadium.
  • Branding on Michigan State’s men’s and women’s basketball bench and clipboards.
  • Logos on football coach Mel Tucker’s headset.

“Michigan State Athletics couldn’t compete at the highest levels without the support of our corporate partners like Rocket Mortgage,” said Bill Beekman, Michigan State Director of Athletics. “We are appreciative of Rocket’s continued commitment to the Spartans and their unwavering support of our programs.”

Financial terms of the agreement were not disclosed.