Carol Crawford is joining fintech data and workflow solutions provider FirstClose as its Chief Marketing Officer, the company announced in a press release.
Crawford will lead strategy and execution for brand development, integrated marketing, and multi-channel communications.
She brings more than two decades of experience in mortgage and financial services marketing and leadership to the position. Her most recent position was Senior Director at ICE Mortgage Technology.
She has also served as Chief Marketing Officer of ClosingCorp, which was acquired by CoreLogic during her tenure, as well as positions at First American and CoreLogic.
“Carol is a highly accomplished and visionary leader in data and technology marketing and sales with a proven track record of creating effective campaigns that drive revenue growth,” said Tedd Smith, Chief Executive Officer at FirstClose.
“She is both a hands-on executive and a well-respected, collaborative team leader and will be a significant factor in FirstClose’s continued growth and its product and market expansion.”
FirstClose is a fintech platform that streamlines the origination and closing processes for HELOC and home equity loans. It aims to help lenders increase profits and reduce costs.