CANDID Acquires UnifyCRM

Mortgage marketing and sales operating system company CANDID acquired Unify CRM, company leaders announced in a press release.

CANDID said the acquisition gives the company a boost as the “go-to platform for enterprise mortgage organizations.”

The move makes CANDID’s platform, a mortgage operating system, more seamless and enhances its capabilities, giving users greater flexibility in a single, unified platform.

“CANDID isn’t just improving—it’s evolving to set the new standard for what a mortgage operating system should be,” said Garrett Locklear, Founder and CEO of CANDID. “This acquisition is a testament to our commitment to constant innovation and delivering the absolute best for our users.”

The platform reduces redundancies and streamlines operations, helps pros foster strong borrower relationships, and optimizes performance for sustainable growth.

It also offers advanced automated marketing, using AI to optimize conversion rates and providing unique native experiences like *scenarios,* a modern, responsive mortgage presentation tool designed for speed and built directly into its client portal experience.

Unify CRM, founded in 2008, is a mortgage business growth platform for residential lenders and a subsidiary of Lone Wolf Technologies.

It boasts product solutions that enable lead generation, marketing automation, contact organization, and seamless LOS and POS integration.

CANDID is a mortgage marketing and sales ecosystem for originators, with an average user volume of $43 million. It partners with industry leaders like Atlantic Bay and Remarkable Mortgage.