Anchor Loans Rebrands As Part Of Growth And Expansion Strategy

Anchor Loans has unveiled its new face, a new corporate identity and website, as part of growth and expansion plans for 2022, the company announced.

“As we look to continue our aggressive growth trajectory and expand our offerings, we want our branding to reflect our leadership in the market,” said Andy Pollock, chief executive officer of Anchor Loans.

 “Our new logo and website are designed to more accurately represent the characteristics our clients associate with Anchor Loans: modern, streamlined, efficient, and customer-focused.”

The rebranding comes on the heels of the company’s acquisition by the investment management firm Pretium Partners in November 2021. Pretium is the second-largest single-family landlord in the US. It made headlines last year when Zillow sold it thousands of homes from the stock of its now-defunct iBuying arm, Offers.

As part of its new identity, Anchor is also looking to expand its offerings, including products for the fix-and-fold market.

Anchor became the first fix-and-flip lender to reach $10 billion in fundings in August 2021, and ended the year with $1.8 billion in originations.

The company was founded in 1998 as the first institutional lending platform catering to professional real estate investors. It operates in 48 states, and 95% of its loans are made to real estate entrepreneurs.